
Why you need PCOA
Most organizations have come to rely on the USPS National Change of Address service as a tool for identifying
movers and updating address information prior to mailing.
While this works most of the time, the problem is this: the USPS relies solely on postal customers filing change of address forms with the postal service when they move. Increasingly however not all movers fill out this form, meaning that NCOA alone cannot provide all new address information. Compounding this problem, strict USPS matching requirements means you are potentially missing many, many address corrections.
PCOA: Powerful dual-level processing
NCOA is the first step in this process, followed by PCOA.
Records that do not match in the first step (NCOA) are automatically routed to the second step (PCOA), which goes through 10 years' worth of change of address
data. It's a proven technique that works.
For a complete change of address solution, use our Proprietary Change of Address service combined with NCOA. By
using the combination of NCOA + PCOA, you will identify movers and obtain new address information prior to mailing.
PCOA: Your database will thank you
Remember, NCOA alone is not a complete address update solution.
PCOA offers unmatched potential to update your addresses as much as possible, combining highly accurate matching with dual-sourced confirmation, you are now able to achieve maximum matching potential.